Yesterday, I was listening to NPR’s Here and Now at lunch time while running a few errands in my car. I tuned into a great story about the “Plain English Campaign”, which was founded in 1979 by now 71-year old Chrissie Maher. The organization’s mission is to campaign against “gobbledygook, jargon and misleading public information.” [...]
Filed under: Uncategorized | Tagged: cloud, cloud computing, demystify technology, jargon, marketing, plain english, Salesforce, technology | 3 Comments »
In our industry, vendors spend a lot of time and money developing white papers to educate prospects about new technologies. White papers that are well-researched and clearly written can help explain the value of new or complex solutions to the audiences that can potentially benefit from them. Of course, vendors also want to generate qualified [...]
Filed under: Uncategorized | Tagged: .pdf, leads, marketing, SaaS, small business, SMB, vitrium | 1 Comment »
In a post earlier this month, I raised the issue that SaaS vendors targeting small businesses need to start experimenting with different pricing options if they want to create a true volume market for their solutions (Prescription for Subscription Fatigue? Time for New SaaS Pricing Models). While per user, per month pricing has become the norm in [...]
Filed under: cloud computing, Uncategorized | Tagged: cloud, cloud computing, on demand, pricing models, SaaS, SaaS pricing, small business, subscription pricing | 1 Comment »
Last week, Unit 4 Aggresso, parent company of CODA, announced that it has teamed up with Salesforce.com to launch FinancialForce.com. FinancialForce.com is actually Coda2Go, the cloud based accounting application that CODA built from the ground up on the Force.com platform, and sold through AppExchange. The deal pushes FinancialForce into the spotlight as a poster child [...]
Filed under: Uncategorized | Tagged: accounting, cloud, cloud computing, CODA, FinancialForce, Intuit, on demand, SaaS, Salesforce, small business, SMB | 1 Comment »
