We just published our latest SMB Group survey study, “2010 Small and Medium Businesses Mobile Solutions Study,” which reveals that although just a small percentage of U.S. small and medium businesses (SMBs) currently use mobile applications, they are revving up plans to implement mobile business applications to help fuel growth.
Judging from the types of mobile business solutions that these businesses are most often planning to deploy–mobile marketing, customer service management, social media marketing, time management and field service–it’s clear that they want to use mobile solutions to help them meet their top business goals of attracting new customers, growing revenues and improving customer satisfaction.
SMB plans to implement mobile business applications are very strong–in some cases, plans to deploy are almost triple current use. However, the high cost of mobile service plans threatens to stall SMB adoption of smartphones and other devices that enable employees to take advantage of mobile business solutions. This is particularly true in very small businesses (1-19 employees), where 40% cite high voice and data costs as a the top barrier to broadening mobile solution use by employees. Even when we look at the total small business group (1-99 employees), 37% say these costs are their top obstacle. As a result, 43% of small businesses currently provide voice-text phones and plans only to employees.
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