Getting Results: How SMBs are Using Data and Insights to Get Ahead

In the first two posts in this series, Seeing the Light: How SMBs are Using Data and Insights to Get Ahead, I shared the motivations that prompted three SMBs to replace spreadsheets and intuition with a more sophisticated, analytics-driven approach to run their businesses. In the second, I discussed the factors that decision-makers in these […]

Key Considerations: How SMBs Are Using Data and Insights to Get Ahead

In the first post in this series, Seeing the Light: How SMBs are Using Data and Insights to Get Ahead, I shared the motivations that prompted three SMBs (BGF Industries, Oberweis Dairy and Twiddy & Company) to replace spreadsheets and intuition with a more sophisticated, analytics-driven approach. But what factors do you need to assess […]

Seeing the Light: How SMBs Are Using Data and Insights to Get Ahead

At a time when information is proliferating at an unprecedented rate, companies that effectively gather, create and use information can gain dramatic market advantages over those that don’t.  SMB Group’s 2012 Routes to Market Study shows that SMBs that have deployed business intelligence and analytics solutions are 51% more likely than peers to expect revenues […]

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