Tech Tidbits for SMBs: Yahoo! Marketing Dashboard and InsideView

Posted on May 22, 2012 by lauriemccabe

While it’s tempting to paint the “SMB market” with one broad-brush stroke, the term actually represents very fragmented terrain. You can slice and dice it many ways–by company size, industry, degree of technology savvy, type of customers the business sells to, and more–and end up with a dizzying array of “SMB” combinations and permutations. With [...]

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YouDazzle: Where Cloud Collaboration Meets Network Marketing

Posted on April 4, 2012 by lauriemccabe

In SMB Group studies, small business decision-makers consistently put colleagues, friends and family at or near the top of the list as key sources for advice when it comes to selecting technology solutions for their businesses (Figure 1). Figure 1: Who SMBs Turn to for Guidance About Technology Solutions So when start-up YouDazzle CEO and [...]

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Slideshow: Highlights SMB Group 2011 Social Business Study

Posted on January 12, 2012 by lauriemccabe

We will be launching a new version of our SMB Social Business Study this spring. In the meantime, we wanted to share some of the highlights from the 2011 study for the small business segment (1-99 employees) to whet your appetite for the 2012 edition! The 2012 Social Business and Collaboration Study will refresh the [...]

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Highlights from the 2011 SMB Group Collaboration Study

Posted on November 29, 2011 by lauriemccabe

The SMB Group and CRM Essentials recently completed the 2011 SMB Collaboration and Communications Study. We asked more than 800 SMB (small business is 1-99 employees; medium business is 100-999 employees) decision-makers and influencers how they collaborate, what tools they use and what their appetite is for integrated collaboration suites. In this Slideshare presentation, we [...]

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My Love-Hate Relationship With Twitter

Posted on November 12, 2011 by lauriemccabe

If you’re in the IT industry, tweeting has probably become a regular part of your day, like brushing your teeth. I know it has for me, as an industry analyst and researcher. But, since joining the Twitterverse in 2008, I’ve slowly but surely reconciled myself to the fact that Twitter is my frenemy–because in most [...]

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Are You Ready? Transforming Your Business for the Smarter Customer

Posted on November 7, 2011 by lauriemccabe

—by Laurie McCabe, SMB Group In conjunction with IBM’s Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today’s customer, and why companies have to change their approach in order to build strong relationships with them. This is the second post in the series. [...]

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The Small Business Forecast for Cloud Computing

Posted on October 10, 2011 by lauriemccabe

(Originally published October 5, 2011 in Small Business Computing) What’s changed about cloud computing since 2009, when I wrote What is Cloud Computing, and Why Should You Care? In terms of the basic definition and benefits of cloud computing, not much. But in terms of market trends and adoption, the landscape has changed considerably. Status [...]

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Is Salesforce.com Outgrowing SMBs?

Posted on September 7, 2011 by lauriemccabe

Salesforce.com’s Marc Benioff is a great visionary with a big appetite for change. From packaged software to the cloud, from CRM to platform-as-a-service, he’s painted a color by number picture for businesses to emulate. But does his latest work, “the social enterprise” come with an easy enough guide for small businesses to paint it? The [...]

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Reflections on Dreamforce 2011: Now the Cloud Can Ride the Waves

Posted on September 6, 2011 by lauriemccabe

This year, Salesforce.com’s Dreamforce event–with a record-setting 45,000 attendees–got me thinking about the early days before the cloud was the cloud, how far its come, and how perfectly poised it is to ride the waves now driving technology adoption–mobile and social solutions. Traveling in the Way Back Machine In a galaxy long ago and far [...]

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Recap of Joint Social Business Webinar with Radian6 and CRM Essentials

Posted on August 10, 2011 by lauriemccabe

Today I had the pleasure of joining David Alston from Radian6 and the legendary Brent Leary of CRM Essentials for a webinar live from CRM Evolution. We had a lively conversation about some of the key social business findings that the SMB Group and CRM Essentials uncovered in the 2011 SMB Social Business Study, which [...]

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