Flying Through the Cloud: Dreamforce Takeaways at 50,000 Feet

Posted on November 30, 2009 by lauriemccabe

A couple of weeks ago, I attended Salesforce.com’s Dreamforce event–along with about 19,000 other people. Having had a chance to digest the proceedings (as well as Thanksgiving dinner), here’s my commentary on what stood out as the top takeaways from the conference in terms of where Salesforce is headed and what it means for the [...]

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Top Takeaways from IBM’s General Business Influencer Summit

Posted on November 11, 2009 by lauriemccabe

Last week, I attended IBM’s General Business (GB) Influencer Summit for analysts covering the mid-market (companies with 100 to 1000 employees and larger enterprises that are not currently spending a lot with IBM, sometimes termed “white space” accounts). I’ve attended this event since IBM began holding them a few years back. IBM recently split GB [...]

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Small Business Has a Big Appetite for Digital and Social Media Marketing

Posted on November 5, 2009 by lauriemccabe

Small business adoption of technology-based solutions rarely keeps pace with the expectations of vendors, analysts and pundits. When it comes adoption of digital marketing and social media tools, however, small business adoption is fast and furious. Recently, we (Hurwitz & Associates) conducted a survey sponsored by email marketing vendor Campaigner. The survey investigates how North [...]

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