Blue-9 Climbs to Success With SAP Anywhere

Posted on May 30, 2017 by lauriemccabe

Blue-black-tunnelGrowing revenues and attracting new customers are the top business goals for small wholesale distributors and retailers. But, in the age of the empowered buyer, these goals are getting more difficult to achieve. Today, both consumers and business buyers have information at their fingertips, and can tap into an ever-widening range of digital content and reviews to learn about products, get advice about different brands, and ratings for sellers. Once buyers decide to purchase, they expect a fast, friendly, efficient shopping experience—online, in-store and on mobile devices. If they don’t get it, they’ll take their business elsewhere.

The result is an environment that is more complex and competitive for small business wholesale distributors and retailers than their predecessors could have ever imagined. But many small businesses use a patchwork of databases, spreadsheets and manual processes to manage sales, marketing and inventory. This may work when a business is very small, but will eventually create a drag on the business as more information falls between the cracks of different applications. Often, just as a small business starts to take off, the owner realizes that relying on different applications that don’t connect leads to mistakes and missed opportunities.

Blue-9 Steps Up to an Integrated Solution to Support Growth

Despite these problems, many small businesses resist upgrading to a more integrated solution, fearing that an upgrade will be too complex, costly and time-consuming for them to use and afford. So I was very interested to speak with David Blake, President of Blue-9, at SAP’s 2017 SAPPHIRE user conference. When Blue-9 was just a year old with three employees, Blake took the leap from a tangle of point solutions to an integrated front office solution.

Launched in 2013, Blue-9 Pet Products developed and manufactures the KLIMB dog-training platform. Blue-9 sells the platform, along with dog harnesses, training videos and other accessories, directly to customers and via dealers and affiliates.

Blue-9 started the business with a WordPress website, Woo Commerce for ecommerce, and Microsoft Excel for inventory tracking. Blake tried using the same web store for both B2C and B2B partner sales, but the B2C site didn’t accommodate the different workflow and processes required for B2B sales. Meanwhile, orders began to surge, and Blake was concerned about not having enough inventory to meet demand. He also wanted to centralize inventory, and integrate Blue-9’s marketing campaigns with its ecommerce operations.

Blake didn’t know that SAP offered a solution for small businesses, but stumbled onto SAP Anywhere, a cloud-based solution that integrates five critical front office functions into one integrated solution, at a tradeshow in 2014. He investigated the solution, and decided that SAP Anywhere could help him solve all of his workflow problems with one integrated solution, quickly and efficiently.

The Blue-9 team migrated Blue-9’s website from WordPress to SAP Anywhere In about thirty minutes. It took them another two week to migrate ecommerce information from Woo Commerce, and inventory data from Excel took.

Screen Shot 2017-05-29 at 1.54.33 PMToday, Blue-9 uses SAP Anywhere to host its B2C and B2B websites, and for ecommerce, payment processing and inventory management. According to Blake, it has the tools he needs to create customer specific pricing for dealers and affiliates, and also provides Blue-9 with a clear view of inventory, integrated across online and in the field consumer and partner channels. The company has also integrated social media marketing, email marketing, and its Intuit QuickBooks Online accounting with SAP Anywhere.

SAP Anywhere also offers a Learning Center that has made it easier for Blue-9 to get new employees up to speed on different tasks, such as creating a P.O. or managing inventory. Notes Blake, “In a small business like ours, all seven of our employees have to wear many hats. This has made it easy for new employees to get up to speed quickly.”

And, instead of relying on a hodgepodge of different application providers and third-party tech support, Blake has one place to go for support. “I’m actually spending less money now on applications and support than I had been before, and now I feel like I have a staff of 10 IT people, available seven days a week, to help if we need it.”

Perspective

As customer expectations grow, the sales environment for small wholesale distributors and retailers is becoming more complex. Using a patchwork quilt of databases, spreadsheets and manual processes to manage sales, marketing and inventory may work when a business is very small, but won’t enable a business to grow.

Screen Shot 2017-05-29 at 2.01.39 PMFor many small retailers and wholesalers, automating and integrating key front office functions with a solution such as SAP Anywhere can help align supply with demand, accelerate business growth and drive sales. A unified solution uses one database to run and integrate applications for different functions, providing a common user interface and a complete view of each customer and inventory.

Once repetitive front-office functions are integrated and streamlined, small business owners have more time to focus on things that can help the business grow—like meeting customers and partners, developing new products and services, evaluating new business opportunities and creating new marketing strategies.

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Infusionsoft Spotlight, Part Two: Bite-Size Marketing Campaigns for Small Businesses

Posted on May 18, 2017 by lauriemccabe

This is the second post in a two-part series featuring my conversation with Terry Hicks, Chief Operating Officer at Infusionsoft. We chatted at ICON17, Infusionsoft’s annual user conference. In this post, we talk about Infusionsoft Propel, Infusionsoft’s new solution, which allows small businesses to set up bite-size automated marketing campaigns in just a few minutes. In the first post, we discuss Infusionsoft’s vision to help small businesses win and keep new customers with its customer engagement and marketing solution, and new capabilities that Infusionsoft is adding to it’s core product.

Laurie:  Tell me about Infusionsoft Propel, the new solution that is in alpha or beta now. It sounds like it’s for people who need even more of a marketing shortcut.

Terry:  The background is that with our core products there have always been two parts that customers had to learn. First, they had to decide whether they were trying to follow-up or get repeat engagement from their customers. So, they need a marketing strategy or marketing campaign concept first, and implement it and in our core product. We refer to our core Infusionsoft product as our builder series, because the customers that use it want to build this, and they want customization.

But there are many other small businesses that want an easier starting place, they are willing to stand on the shoulders of others. They don’t want to be the builder, they want to deliver the campaign and see results. They’d like to see results in about three seconds after the campaign is launched.

So, we’ve tried to do a couple of things with Infusionsoft Propel. Number one, build a very simple experience to get yourself set up. Of course you have to say who you are and what your website is, all things that small businesses already know about themselves. No trick questions! Then, we incorporate their branding to customize them for who you are and what product you’re selling. But then you just decide what part of your business are you trying to improve. Are you trying to get new customers, trying to get repeat customers, or trying to get referrals? As soon as they decide on that goal, in just a few clicks, they can launch a campaign to achieve that goal. With really good, base language that can be tweaked, really professionally designed landing pages, emails or whatever components are part of the campaign.  And within 3-5 minutes, it’s on its way.

Laurie:  Which is great, not only because they don’t have to spend a lot of time learning how to use software but they can do it in little bite-sized pieces and as they see the outcomes and they get the results, they can build on that.

Terry:  Right. And when I say they are standing on the shoulders of experts who have done this before, who have thought through these details, those are the experts in our partner ecosystem where most of the campaigns are going to come from. Some have industry specializations, some are really good at getting referrals and recommendations. The small business owner can have the confidence that these have been tested in the marketplace. These campaigns are from the folks whose campaigns and wisdom has been tested.

Laurie:  Tried and true. And if they want to keep going, they can find a great partner to help them.

Terry:  Exactly. It’s a great opportunity for partners because they are always looking for ways to leverage their expertise. Also, sometimes our partners get a little bit anxious about customers that want to tweak campaigns, which may have the effect of making the campaign less effective than their partner imagined. One benefit to our partners is they can reach more customers and spread their knowledge a little bit more broadly, get more clients as a result. Another benefit is that they can put some guard rails on the customer so that customer ultimately gets to success.

Laurie:  I’ve been seeing for years now that the cloud and the SaaS model have really taken the technical barriers off of the small business back to use a solution but nothing is really taken off that lack of business process expertise off their backs. It looks like maybe this is going to be a start, which is kind of cool.

Terry:  Remember we talked about multiple follow ups produce better results, so they are going to get initial nudge and then follow-up with them again. Or if I leave a voice mail, I’ll get a little suggestion on things to highlight in the voice mail. All of it is gently guiding the small business owners so that they don’t forget to do these things. And you know, they know it’s the right thing to do, but people get busy so this helps them get to get to succeed.

Laurie:  When will Infusionsoft Propel be available for general release?

Terry:  We have limited availability right now, a few hundred customers. Folks are signing on here at ICON and they’ll be getting their invitations back and coming online. Probably general release will be by the end of June. It may happen sooner than that. We are testing to make sure we the right strategies in, and enough strategies so we have good product out of the gate. Also, there are always ways to perfect the on boarding experience, so that customers get launched, see the outcomes they want, and then are happily referring Propel to other businesses that could really benefit from it.

Laurie: It sounds like you’re going to start with freemium model?

Terry:  It’s a freemium model and there’ll be a couple different ways that folks will move from free to paid. It’ll be a fantastic freemium model with contact records built-in so you can see the history, that’s a basic piece of functionality that most small businesses need. There will be some prepackaged free campaigns, a couple of other transactional forms, and follow-up sequences that come out of the campaigns. Some customers will need more functionality, like grater sales pipe line management. So that would be a move from free to paid. There will be some campaigns as we progress with partners that will be for fee and over time, there will be add-ons like payments and the payment processing at an incremental cost.

Laurie:  They can get their feet wet and kick the tires for free.

Terry:  Yes. We are really hoping that the freemium model will get them small benefits they’ll see quickly, and then they’ll consume more strategies and the functionality they need that makes it right for their business.

Laurie:  Terry, this has been great. Thank you so much!

This post was sponsored by Infusionsoft.

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Infusionsoft Spotlight, Part One: Simplifying Growth For Small Businesses

Posted on May 18, 2017 by lauriemccabe

This is the first post in a two-part series featuring my conversation with Terry Hicks, Chief Operating Officer at Infusionsoft. We chatted at ICON17, Infusionsoft’s annual user conference. In this post, we discuss Infusionsoft’s vision to help small businesses win and keep new customers with its customer engagement and marketing solution, and new capabilities that Infusionsoft is adding to it’s core product. In the second post, we talk about Infusionsoft Propel, Infusionsoft’s new solution, which allows small businesses to set up bite-size automated marketing campaigns in just a few minutes.

Laurie:  Today I’m speaking with Terry Hicks, Terry, can you tell us a little bit about your role?

Terry:  Sure. I’m responsible for product development, sales and marketing, customer success, business development, basically all the operational parts of the business focused on building our products, serving our customers and growing the business. Obviously, there are lots of talented people in our team. We focus on Infusionsoft’s vision and strategy and solving problems for our customers and helping them to grow.

Laurie:  So, what is Infusionsoft’s mission and big picture vision?

Terry:  Our big picture vision is to simplify growth for millions of small businesses. Infusionsoft is a SaaS product that helps our customers connect with their prospects and customers, and increase the likelihood that the prospect will become a customer, and that customers will come back for more and will also refer new customers. We do that through customer engagement software that also includes contact management, information about who the customer is and what business they’ve done with the company. Then we automate the follow up that small businesses need to do to save them time.

Laurie:  There are some really interesting statistics that were shared earlier at the event about follow-up, and how critical it is.

IMG_7913Terry:  Right. We see that if you follow-up eight times, then you’re going to get about eighty percent of the opportunity. We are all busy and we get distracted and so while somebody in the moment might say, hey, I really need this service or I really need this product, but often things come up in life and they go to the next thing. If you don’t follow-up enough, you’re going to miss out on the sales opportunity. There’s a speed component and a number of times component to it. Both are important. That’s why product like ours that allows that follow-up to be automated and personalized really helps give the small business owner who is juggling so many things the ability to improve the performance of their business. That’s why I always talk about multiplying their time by automating follow up for them.

Laurie:  How does Infusionsoft define small business?

Terry:  For us, it’s less than 25 employees. There are very small businesses, one or two employees, that can be very sophisticated and have a high revenue, and there are some larger businesses like up to a hundred, that operate very much like a small business. But our sweet spot is 25 and fewer employees.

Laurie:  So truly focused on very small business, not really kind of stretching that definition.

Terry:  Right, because when you start having much larger business, the solution needs to consider other things, like specialized skill sets, departmental focus, things that really require that your tools adapt more to that expert. But with the small business, you’re dealing with people who are swapping hats on and off, all throughout the day. They are switching from one thing to the other. So that has implications on how the solutions work.

Laurie:  You made several key announcements here at ICON17. Can you jgive us your take on the highlights?

Terry:  Yes. First, when we talk about simplifying growth, the simplify part of it is really so critical and what we have been working on since last ICON is simplifying some of the capabilities that are most commonly used. A great example is the new landing page. The old landing pages’ feature was pretty robust but you had to start from scratch most of the time. But sometimes it’s easier to edit or tweak than it is to say, wow, that blank page is staring at me. So, you might say let me sit down to that later when I can really think that through.

IMG_7919But the new landing pages have a much more modernized UI that allows very easy drag and drop, and dozens of dozens of templates and little template widgets so you have a really great starting place to quickly get to the outcome you want to get to. The other thing that is really important is making sure landing pages on mobile devices look great. everything has to be mobile first, and 100% of our new landing pages are mobile responsive and optimized for mobile.

Laurie:  It takes the burden off the back of business owner to say where do I start. It also offers best practice advice about what you should put on a landing page, right?

Terry: Exactly. And that’s absolutely necessary for a small business owner. I trust my bicycle shop repair guy to fix my bike. He does that all the time. He knows how to do it, he knows how to tune it, if I’m choosing a new bike, which one. But when it comes to marketing, not only he doesn’t know, he doesn’t want to know. He got passion about the bike shop and so we need to give them that simplified path to marketing success.

This post is sponsored by Infusionsoft.

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Can Propel Take Infusionsoft—and Small Business Marketing—to the Next Level?

Posted on May 1, 2017 by lauriemccabe

Founded in 2001, Infusionsoft has always focused on providing small businesses with 25 or fewer employees sales and marketing automation solutions to help them grow. Over the years, Infusionsoft now has 34,000 companies and over 135,000 users subscribing to its solution. However, it has just scratched the surface when it comes to penetrating the very large and diverse small business universe.

Infusionsoft has faced challenges in expanding its footprint because although its solutions have proven to be powerful and effective, they take considerable time and energy to configure and learn to use. While there are certainly some small businesses with the appetite to make this investment—people Infusionsoft calls “builders”—there are arguably far more that lack the time or interest to make this investment.

At ICON17, Infusionsoft’s annual user conference, the vendor announced, among other things, Infusionsoft Propel, a new solution designed to meet the needs of these customers—and help Infusionsoft take its own business to new heights.

Infusionsoft Propel: Turnkey Marketing Campaigns for Small Businesses

Infusionsoft Propel offers small business a new and different way to automate marketing campaigns. Designed from the ground up to offer a fast, guided experience to create automated marketing campaigns and follow up, users can set up and launch bite-size automated campaigns in minutes.

Infusionsoft Propel is built specifically for users that don’t have the time or interest to learn how to use software. Users select a templated campaign from a gallery, such one designed to get repeat business with a special offer, or get reviews on social media (Figure 1). The tool pulls in the company’s logo, branding, and colors automatically, and optimizes the campaign for both mobile devices and desktops. It also uses pre-built connectors to pull in and organize data from other applications, such as email, Facebook, and Intuit QuickBooks Online, so users have all the info they need in one place.

Figure 1: Infusionsoft Propel Screenshots

Once launched, Infusionsoft Propel gently reminds the user to set and complete follow up activities.Infusionsoft is using Google’s App Engine and machine learning to help shape this automated follow up.

In limited access beta now, Infusionsoft expects to launch the product for general release later this year as a freemium offering, with pricing for upgraded versions driven by factors such as consumption and list sizes.

While Infusionsoft has seeded the offering with several campaigns, it’s also bringing partners on board, providing them with full access to Infusionsoft Propel via Infusionsoft Partner Edition. Partner Edition offers tools to help partners build, package and deploy campaigns, and to manage clients. Infusionsoft’s goal is to have partners develop specialized campaigns that meet a spectrum of micro-verticals and other specific requirements.

Perspective

Attracting new customers, growing revenues and maintaining profitability are top challenges for small businesses (Figure 2). But many are consumed with just keeping up with day-to-day tasks of running the business. They don’t have marketing expertise or experience, and are wary of the time it takes to get productive with a new solution—even though they may see the need and want to try one.

Figure 2: Top Business Challenges for Small Business

Infusionsoft’s vision to serve these customers is a lofty one. Infusionsoft Propel caters to these small business users, and the growing expectation that people have for the immediate gratification they get from consumer apps, such as Facebook and Instagram.

Designed to compete against the inertia that prevents many small businesses from implementing marketing solutions, Infusionsoft hopes to give the enormous market of businesses that need an easy on-ramp to marketing automation so they can stay connected, nurture customer relationships and grow without becoming marketing gurus.

Infusionsoft Propel looks good on paper, and in the demos. However, this initiative represents a big shift from Infusionsoft’s flagship solution, not only for Infusionsoft, but also for the partners that are essential to scale and accelerate market growth.

To succeed, Infusionsoft needs to elevate market awareness for Infusionsoft Propel and the Infusionsoft brand to a new, broader and different type of SMB customer, and convince them that this solution really is easy.and provides clear beneifts At the same time, the vendor needs to develop a compelling business model to get both existing partners engaged, and to recruit new ones that may, in some cases, be a better fit for Infusionsoft Propel customers.

 

 

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Keep Calm—and Get Marketing Organization with Lately

Posted on March 6, 2017 by lauriemccabe

Laurie:  Today I’m talking with Kate Bradley Chernis, the CEO of Lately, which is a new company that helps businesses to consolidate and streamline marketing activities into more of a unified step-by-step playbook. Kate, before we get into what Lately does, can you tell me a little bit about yourself and the company?

Kate:  Sure. A little background on me is I own a marketing agency. Eight years ago I was managing a Walmart campaign and the best tool that I could find to organize everything was this insanely thorough spreadsheet. I pulled in everything from analytics to budgets, and I made a calendar, added the graphics and key messaging and everything else we needed for the campaign. We were doing radio, TV, cable and social media and more. The results for the campaign were 130% ROI for three years, year-over-year. Walmart rolled the template of my spreadsheet out to all their campaign managers, which was awesome. Then I noticed that my other smaller clients, startups or non-profits or other smaller businesses than Walmart, had similar problems and we were getting the same type of success using my spreadsheet for their campaigns. Lately was born when I had the idea to automate this process.

Laurie:  So you turned the spreadsheet into a solution to streamline set up and all the tasks in the campaign?

Kate:  Exactly. It’s called Marketing Resource Management, which isn’t a sexy term, and hard to understand because its sort of a new category. Basically, it’s the idea of managing pieces, kind of like a dashboard for all of your marketing.

Laurie:  How long ago did you launch Lately and then, can you tell me about what it does?

Kate: Lately was born live to the world in October—just a few months back—which is exciting. Lately does a lot of stuff. For instance, we have marketing calendar so you can instantly see what’s going out, when it’s going out. You have visibility and can easily show your boss or clients what you’re doing. We also help you automatically organize messaging. For example, we can check messaging as you type it in to make sure it’s consistent. We know that marketers forget to use key messaging 82% of the time, so we catch this. We even create messaging for you so you can just push it out.

Laurie:  Yes, you showed me that in the demo, which is on your site. So anyone that’s interested can see the way Lately just kind of auto magically does things for you.

Kate:  Our goal is leverage all the work you do, help you do it faster, and make it easier collaborate with team members. For me, I find that organization makes me feel calmer as a person and that’s the feeling our customers get too–it’s all here, it’s super organized, now I can get my work done and feel more empowered.

Laurie:  Is Lately for marketers, agencies, small, medium, large business—who are you targeting?

Kate:  That’s my favorite question. Short-term, its small marketing agencies or consultants similar to me, who are forgiving, because it’s a new product. So we’re learning with them, they’re our partners and we’re building the product out based on their input. Most of these folks that work with about 25 clients, which is ideal, because our long-term goal is to reach SMBs. We want Lately to become the QuickBooks for marketing. Just like QuickBooks pulled back the black curtain, on accounting so that anyone can do it, even me—I’m a fiction writing major—our goal is to make it easy for anybody to do marketing.

Laurie:  Tell me a bit more about the category you’re putting Lately in—Marketing Resource Management—what defines the category, and how does Lately differ from other offerings in it?

Kate:  You can kind of think of it like Lately is trying to do for Marketing Resource Management or MRM what Salesforce did for CRM. Currently, there are a handful of MRM competitors. Their solutions start at $25,000, and they’re made for an elite group of marketers who really know what they’re doing and have pretty high technical skills. Whereas, Lately starts at $99 and like I said, its simple and designed for self-service. That’s $99 per month per company, so you can invite as many people as you want to use it.

Laurie:  About how long does it take for non-marketers to get up and running and productive?

Kate:  It takes seconds and it is do-it-yourself. Being that we are so new, we love to give people a 15-minute demo first just to make sure we know the basics. But it literally takes seconds. I was giving a demo to a class the other day. There was a Macintosh there, which I’m bad at using that’s I use a PC, so I needed help with the Mac. A student came up and just did the demo for me because it was so easy.

Laurie:  How are you kind of getting the word out and marketing and selling this?

Kate:  We’re starting out light, looking specifically for smaller marketing agencies and consultants who want to get in on the ground floor and partner with us. So, we’re social media, we’re constantly testing our own messaging, and just doing direct sales and marketing right now. So we’re really excited to have this opportunity with you because we haven’t thrown a lot of spaghetti at the walls yet!

Laurie:  Well, the demo looks great, definitely worth a look!

Kate:  Thank you so much.

 

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SMB Group’s 2017 Top 10 SMB Technology Trends

Posted on January 6, 2017 by lauriemccabe

2017-top-10-image2017 has the potential to bring unprecedented changes to the technology landscape for SMBs. In most years, the top tech trends tend to develop in an evolutionary way, but this year we also will see some more dramatic shifts that SMBs need to put on their radar. Areas such as cloud and mobile continue to evolve in important ways, and they are also paving the way for newer trends in areas including artificial intelligence (AI) and machine learning, integration and the Internet of Things (IoT) to take hold among SMBs.

Although we can’t cover all of them in our Top 10 list, here are the headlines for SMB Group’s 2017 Top 10 SMB Tech Trends  that we think hold the most promise for SMBs in 2017. Click here for the full report.

  1.  The Cloud Continues to Power SMB Digital Transformation.
  2.  Industrial Internet of Things (IoT) moves from hype to reality for early adopter  SMBs.
  3.  The Rise of Smart Apps for SMBs.
  4.  Focused, Tailored CRM Solutions Take Hold With SMBs.
  5.  SMBs Get Connected With New Collaboration Tools.
  6.  SMBs Modernize On-premises IT with Hyper-converged Infrastructure.
  7.  Application Integration Gets Easier for Small Businesses.
  8.  SMB Mobile Momentum Continues, But Mobile Management Lags.
  9.  Online Financing Options for Small Businesses Multiply.
  10.  Proactive SMBs Turn to MSSPs and Cyber Insurance to Face Security  Challenges. 

Please contact Lisa Lincoln, Director of Client Services at lisa.lincoln70@smb-gr.com or 508-734-5658  to learn about licensing options.

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Yocale’s “Book Local” Solution for Small Businesses

Posted on December 1, 2016 by lauriemccabe

Laurie:      Today I am speaking with Arash Asli, who is the Chief Executive Officer at Yocale.  Arash and I met earlier this year at a Salesforce event.  Arash’s company, Yocale, provides small local businesses with some very compelling marketing services.  Arash, can you tell us about Yocale and the problems that you help small businesses solve?

arashArash:        Absolutely. Yocale’s story started with a basic search on a smart phone for a local service, a massage therapist actually, and in the frustration of not being able to reach any therapist or book an appointment in the evening. So it sparked the idea for a listing site that people could use to find info on local service providers, and then book them online—kind of like a combination of Yelp and OpenTable, but for appointment-based services. This of course helps customers easily find and book appointments. The YoCale platform becomes the place where the local consumers can discover, book, and review local service providers within their community. So you don’t have to drive 10 miles across two suburbs for a hair stylist when there’s a great right in your neighborhood—who may also be able to recommend a local massage therapist or a personal trainer nearby.

But our key mission is to support appointment-based local businesses by helping them to attract local customers, take the friction out of scheduling, and increase customer satisfaction. Just like the buy local movement, we’re like the book local movement basically with a mission of encouraging consumers to book local with service providers.

Laurie:      This seems to be part of the trend towards more specific or individualized marketing services for different kinds of businesses, with Yocale targeting local small business service providers.

chiropractorArash:        Exactly. In addition to marketing, we also help them automate operations, such as online booking, text and email reminders to reduce no-shows, email marketing, SEO optimized search, staff scheduling and more. Our software tackles two of the main challenges that these businesses face, which are marketing and data security and records management, which are two of the top SMB challenges that you covered in SMB Group’s 2016 Top Ten SMB Technology Trends. Once we help appointment-based businesses attract new clients, solution makes it easy for them to manage their entire business on securely in the cloud, from any device.

Laurie:      Right, right, and this is for service providers, which are actually a bigger percentage of small local businesses than those selling physical products, and their needs are definitely different.

Arash:        Absolutely. For these businesses, online marketing can be extremely difficult and it can be expensive to stand out and get the traffic online. With the Yocale marketplace, we group all the service providers in one community together, so we can funnel bigger stream of motivated local purchasers. This makes it easier for service providers to get discovered, and streamlines the booking process for appointments.

Another way we help is with the Yocale internal referral system. We have a community of local service providers, and we promote complementary services to the consumers or the members of Yocale that are booking services. So, when the client books an appointment with one service provider, we let them know that they can book their other services in the same area with the same account

Laurie:      What areas is the Yocale service available in?

booklocalArash:        We initially launched Yocale in Vancouver, Canada, and we’re expanding to other areas.  So, we have customers from various different cities throughout North America and overseas now. People are signing up because we help them to market more effectively, automate operations, such as invoicing and staff scheduling, and to manage clients. When they start using our software, they automatically become part of our marketplace.

Laurie:      So, if you’re a small local service provider in an area and you haven’t really heard of Yocale or familiar with it, how would you start kind of taking advantage of it and using it in an area that you guys haven’t kind of officially entered yet?  Is there a way to do that?

Arash:        Yes. Those customers can still sign up, and we can help automate their operation, with the functions we discussed.  So as long as they do business in an English-speaking country and in the appointment based business, we can help them.

Laurie:      Okay, great, and do you have anyone, just to kind of maybe wrap up, do you have like your favorite example of a local services business where using this has really made a difference?

Arash:        Yeah, absolutely.  I’ll just use an example of a well-known hair salon in downtown Vancouver. Their clients are high net worth individuals, celebrities. They were doing a lot of things manually, working 10 – 12 hours a day to just to try to keep customers happy from a point of view of being able to schedule and reschedule them. And time is a precious commodity for a lot of small, local service providers.

With Yocale, people can book online and they can reduce their no shows. It’s saving the salon a lot of time and aggravation. It’s really taken off—about 85% of their customers now book online.

Laurie:      Thanks, Arash, for the Yocale overview.

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