Changing Customer Service Channels: The Gap Between Social Media Haves and Have Nots

Co-authored by: Laurie McCabe and Sanjeev Aggarwal, SMB Group, and Brent Leary, CRM Essentials How quickly is social media catching on as an engagement channel for SMB customer service and support? It depends on who you ask—and has significant implications for both SMBs and traditional CRM vendors. In our joint SMB Group-CRM Essentials “2011 Small [...]

Social Business: Why Having a Plan Matters

Co-authored by: Laurie McCabe and Sanjeev Aggarwal, SMB Group, and Brent Leary, CRM Essentials Good plans shape good decisions. That’s why good planning helps to make elusive dreams come true. Lester R. Bittel, The Nine Master Keys of Management This seems to be especially true when it comes to getting business value out of social [...]

Salesforce’s Dimdim Acquisition–Adding to a String of Collaboration Pearls

The SMB Group has followed (and used!) Dimdim, which has provided innovative, easy to use Web conferencing services in a freemium model with very liberal terms of use, for a couple of years. In January, Salesforce.com acquired Dimdim for $31 million. Immediately after the acquisition, Salesforce announced that while Dimdim would remain “fully operational during [...]

HubSpot: From Breakthrough to Breakout

I’ve been very impressed by HubSpot, which helps small and medium businesses (SMBs) optimize and streamline their inbound marketing programs (see my 2009 interview with HubSpot Marketing VP Mike Volpe) for a while now. Looks like others are impressed too—as evidenced by HubSpot’s announcement that it has raised $32 million in a Series D funding [...]

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