I was recently interviewed by GroupTexting about what small businesses need to keep in mind when planning a mobile strategy. A worthwhile topic, considering that SMB Group’s 2015 SMB Routes to Market Study reveals that almost half of SMBs agree that “mobile solutions are key to improving/transforming our business.”
Our conversation covered many angles, from how small businesses can use mobile technology in their businesses, to considerations they need to think about as they implement and expand use of mobile–both to improve employee productivity and to improve customer engagement, interaction and service. We also discussed some of common pitfalls in the mobile area, and what to keep top of mind as you make new mobile investments.
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