The Right IoT Stuff: V5 Systems Wins Dell’s IoT Contest

The Internet of Things (IoT) has come a long way since 1982, when researchers at Carnegie Mellon University modified a Coke machine to create the first internet-connected appliance, which could report on inventory and whether drinks were cold.

Today, cloud, analytics, wireless and other technologies have advanced to the point where IoT can provide a simple, effective way to communicate with and through machines to get things done more easily, and to make better decisions. IoT, which connects physical world objects to the Internet to sense, control, interact and report on activities, is growing at an exponential pace. IDC and Intel project that the number of IoT objects will grow from 2 billion objects in 2006 to a projected 200 billion by 2020, equating to about 26 smart objects for every person in the world. And while consumer devices get the lion’s share of attention, industry represents the greatest opportunity for IoT to help companies track inventory, manage operations, improve efficiency, save money and protect people and property.

So it’s not surprising that according to CB Insights, corporate investors (e.g. corporations and their venture arms) have funneled $3.2B into the IoT space over the past six years, and that in 2015, they nearly doubled their 2014 IoT investments.

V5 Systems: From 12 Volt Batteries to State-of-the-Art Outdoor Security Systems

Amidst so many IoT startups, what makes one rise to the top? Dell has just announced the winner of its “Connect What Matters” Internet of Things Contest, in which it sought out innovative IoT solutions for businesses that incorporate Dell’s Edge Gateway. More than 970 contest registrations from 93 countries with 16 winners from 9 different countries claiming prizes worth more than $600,000.

Dell awarded the top, Platinum honor to V5 Systems for its V5 Portable IoT Security System, which fuses edge and hybrid cloud analytics capabilities into a pre-integrated, compact and solar-powered wireless outdoor security system.

Mazin Bedwan

Mazin Bedwan, V5 Systems President & COO

As with most great stories, V5 has an interesting beginning. I had a chance to interview President and COO Mazin Bedwan, about the company’s roots and solution. Mazin had previously been CEO of Pacific Stereo in the Bay Area, which was the largest 12 Volt automotive electronics retailer in North America. A few years ago, Steve Yung (then an ex-Cisco executive, now Chairman and CEO of V5 Systems) came to Pacific Stereo looking for a four-camera security system for his Volvo SUV. He wanted it to run–regardless of whether his car was running or not. Mazin tried to sell him a $200 car alarm, but then learned why Steve wanted an always-on camera system. Steve lived in a nice neighborhood that was experiencing rolling blackouts, making it easier for criminals to break into cars and homes. He wanted a car-mounted security system to watch his house from his driveway, as he was intent on catching the bad guys.

A few weeks later, Mazin and his brother Eddie delivered the camera system to Steve, who decided it was commercially marketable after it recorded video that led to the arrest of a home intruder/burglar. They named the company after V5, the region of the brain responsible for motion detection.

Bringing the Right Stuff to Dell’s IoT Contest

PSU Solution

V5 Systems V5 Portable IoT Security System

V5 Systems’ V5 Portable IoT Security system solves a big and pressing problem. Until V5 brought this solution to market, outdoor security vendors would cobble together solutions with off-the-shelf parts. Because power isn’t readily available in many outdoor locations, vendors would fill up trailers with 12-volt batteries and or diesel generators to back up solar panels, power cameras and motion sensors, and then tow the solution around.

Mazin emphasized that V5 chose innovation over integration to create an alternative to this cumbersome approach. Numerous patents and trade secrets attest to V5’s mission to deliver IoT value through innovation on many fronts.

Superbowl Deployment

V5 Portable Security Unit Deployment at Super Bowl 50

For instance, V5’s Portable IoT Security System:

  • Overcomes the power supply challenge. V5 has been granted 6 patents for its solar-powered smart power system, which enables it to run continuously outdoors. This negates the need for multiple batteries and generators, and the space they take up.V5 Systems has developed their own proprietary power and power management system. This means businesses can deploy the device to create a security zone in places without power–such as on a mountain top or in a forest–and get real-time alerts sent to their IoS or Android devices. 
  • Makes installation and transport easy. Businesses can install and start using the device, in under an hour. V5 pre-integrated computing, power, communications, storage and sensor capabilities in what amounts to a micro-data center. Because no trenching is required, users can circumvent lengthy permitting processes. And, at less than 20 inches long, it’s a snap to take the device down and redeploy in another location, such as changing security vantage points at festivals, concerts and other events.
  • Features bullet-resistant solar panels. Solar panels are a real pain point for law enforcement, because people can shoot and break them. V5’s proprietary bullet-resistant solar panel provides customers with an additional level of reliability, and gives V5 strong differentiation versus competitors.
  • Improves analytics accuracy. V5’s analytics library increases the accuracy of the data sent from the device. For instance, motion sensors at airports can be triggered by turbulence from planes, but V5’s analytics library provides more granular identification. For instance, at San Jose Airport, V5 has achieved 98% accuracy in detecting actual people or vehicles versus motion from jet turbulence.
  • Not only sees, but also hears. Unfortunately, campus violence has become all too common. Prior to deploying V5’s multi-sensory solution, San Jose State University lacked the capability to deploy a multi-sensory security solution for Spartan Stadium and one of its dorms. Now, the university has deployed V5’s Portable IoT Security System with cameras as visual sensors and microphones as acoustic sensors, to monitor dorms and Spartan Stadium from vantage points outside the facilities. The multi-sensory capabilities enable them to detect gunshots with 95% accuracy distinguishing gunshots from other loud sounds, and also to triangulate where the shots are coming from.
  • Will soon be able to detect chemicals. Methane, ammonia, chlorine and other gases are hazardous to breathe. With enough volume, these gases can also cause explosions, as on a Los Angeles city block in 2016, and in a cow barn in 2014 in Rasdorf, Germany. V5 will add chemical sensors in Q4 of this year.

Scaling With Dell

V5’s system is relevant and replicable across many industries. But V5 initially targeted law enforcement agencies. According to Mazin, they figured if they could succeed with skeptical cops, they’d succeed anywhere. Law Enforcement represents 10% of V5’s addressable market but accounts for 90% of its credibility. This strategy has worked, with endorsements from early law enforcement customers helping V5 open the door to sell to airports, universities, transportation, oil and gas, agricultural and other industries.

However, V5 needed help to effectively scale its solution, sales and service capabilities. Through its partnership with Dell, which began in 2015, Dell Services sells a unique V5 SKU. The SKU includes V5’s portable security unit, sensors, enclosure, power system, communications, storage and Dell’s Edge Gateway. Dell Services also provides 24/7 first-line tech support for the system, and access to Dell Financial Services.

Dell Unit

Dell Edge Gateway

 

V5 has also standardized on Dell servers.Dell’s Edge Gateway serves as the “industrial IoT brain” for the system, connecting to V5 devices. The Gateway Edge aggregates and analyzes the input, and sends it on to users’ Android or IoS devices. Because the Edge Gateway is designed for harsh conditions (from temperatures ranging from -30°C to 70°C), has a low-energy, fanless design, wall and DIN-rail mounts and it can sit within the V5 device. As a result, it sends only meaningful data to the cloud or control center, reducing data overload and bandwidth requirements.

Summary and Perspective

IoT is more than a technology buzzword. It is literally changing the very definition of computing. With IoT, devices and objects of all shapes and sizes can communicate directly, and as Mazin noted, “we’ve created a system that fits in your hands, has all the capabilities of a data center and can be deployed in any outdoor environment.”

IoT companies such as V5 and others highlight the enormous potential to IoT to do many things more easily, cost-effectively and intelligently than was possible in the past. IoT challenges–including privacy, security and skills–still need to be addressed, but the increasing digitization of the physical world make the sky is the limit for IoT innovation.

Mazin, Steve and Eddie seized this opportunity, creating a new business and business model based on the Industrial IoT. They serve as a great example of how IoT is redefining and reshaping how businesses get things done, and the elements needed to turn an idea into a reality.

This post was sponsored by Dell.

 

3 Responses

  1. […] platform is examined in depth by Laurie McCabe in this issue of the Review, and at her SMB Group blog. Gold winners included Eigen Innovations (video analytics for real time process and quality […]

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