Intuit: Big Plans for Helping Small Business Work Smarter

Even though I have tracked Intuit for at least 15 years, I didn’t know that Intuit has about 100 patents pending before the U.S. Patent and Trademark Office related to artificial intelligence (AI) and machine learning, and more than 30 machine learning systems in production—until I attended Intuit’s Innovation Gallery Walk in New York last week. Intuit uses the Gallery walk to showcase new solutions that it has recently brought to market, as well as those that are still in development.

At this year’s event, Intuit unveiled some of the ways it is using artificial intelligence, machine learning and other new technologies to “power prosperity for small businesses and consumers.” With 26 product innovations demoed at the event, Intuit has clearly been busy! While I didn’t have time to see all of these demos, I did learn about some of the ways in which Intuit is putting these technologies to work to help make it easier for small business to manage their businesses more efficiently, intelligently and profitably.

Getting More Insight, More Easily with Natural Language

For most small business owners, time is the most precious commodity. Intuit has created an open, natural language application programming interface (API) to develop conversational user interfaces for its solutions. For instance:

  • Intuit is testing a new chatbot, which let users query their phones in a Siri-like fashion to get answers from and execute tasks in their QuickBooks account. For example, a user might ask, “What clients owe me money?” and then take tell the system to send reminders to clients to pay overdue invoices.
  • Intuit’s Smart Mirror experiment turns your mirror into a virtual assistant by blending the power of natural language queries with the Internet of Things (IoT). While you’re shaving or putting your makeup on, you can ask the mirror to tell you what’s going on with the weather or the stock market, or ask it to pull information about your business from your QuickBooks Online account. The mirror is a potential proxy for an almost unlimited array of objects, and Intuit’s goal to provide QuickBooks users with information when, where and how its most convenient—whether your mirror when you’re getting ready for work in the morning, your car en route to a client’s site, or your Amazon Echo when you’re making dinner in the kitchen.

    Figure 1: Intuit’s Chatbot and Smart Mirror Experiment

 

Helping Self-Employed Workers Save Time and Money with AI and Machine Learning 

Intuit estimates that the percentage of self-employed—aka “gig” workers—will grow from about 36% of the workforce today to 43% in 2020. Self-employed workers often use the same accounts and credit cards for business and personal expenses. Managing and untangling this information can be difficult and time-consuming, and lots of information often falls through the cracks at tax time. In some cases, it all falls through the cracks: Intuit found that 30% of its QuickBooks Self-Employed users claimed no business deductions in 2015—and as a result, likely paid more taxes than they owed.

To help gig workers get organized, keep more of the money they earn, and gain more visibility into their businesses, Intuit is infusing AI and machine learning into QuickBooks Self-Employed. For example:

  • Expense Finder helps uses to identify more taxable deductions. QuickBooks Self-Employed securely connects to a client’s bank account, automatically finds and imports business transactions from the past year, and sorts them into Schedule C categories, to reveal potentially deductible expenses.
  • Automatic mileage tracking tracks mileage every time you drive your car, whether the QuickBooks Self-Employed app is open or not. At your convenience, you simply swipe to the left or right to tag mileage for each trip as a business or personal expense.
  • You can snap photos of receipts, and the app automatically reads all the relevant info from the receipt into the system so you don’t have to spend time typing it in.

Figure 2: Growth of the Gig Economy and QuickBooks Self-Employed Mileage Tracker

 

Inuit is also creating a new offering that combines QuickBooks Self-Employed and TurboTax, called TurboTax Self-Employed. This solution will make it easier for self-employed workers to separate business and personal expenses and file taxes more accurately.

Reducing Friction With Partner Integrations

Over the past few years, Intuit has built out its partner platform to help extend the power of QuickBooks Online through third-party solutions. The platform has provided third-party developers with tools to build data integration with QuickBooks directly into their solutions, and Intuit’s app store has over 450 applications. Intuit continues to push ahead on this front, with new capabilities, such as:

  • A deeper collaboration with G Suite by Google Cloud, which gives QuickBooks users the streamline workflows. With the new integration, users can for instance, send invoices directly from Gmail to their clients.
  • Partner apps that are embedded in QuickBooks Online. T-Sheets and Bill.com have revamped their user interfaces with the QuickBooks Online look and feel, and embedded them in the QuickBooks online application to give users a fast, easy on-ramp to add new services. Via machine learning, QuickBooks Online flags when certain thresholds are met—such a number of employees or transaction volume—when a time sheet or bill paying solution would make sense. Users are offered a 30-day free trial, and if they decide to continue, pay the monthly charge from their QuickBooks account.

Intuit has also streamlined its online financing program. The vendor has simplified and shortened the application process to 5 minutes by using more of the data loan applicants already have in their QuickBooks Online system. With eight lender partners in the platform, Intuit is also providing loan applicants with easy to understand, comparative information on lending offers so they choose the offer that works best for their businesses.

Figure 3: Intuit Financing Application

 

Summary and Perspective

As Intuit CEO Brand Smith noted in his remarks at the event, Intuit’s mission is to “power prosperity around the world for consumers, small businesses and the self-employed through its ecosystem of innovative financial management solutions.” Founded in 1983, this now 34-old company has been able to thrive not by resting on its laurels, but by embracing change to stay ahead of the curve.

As evidenced at the Gallery Walk, Intuit is continuing this trajectory, investing to innovate with AI, machine learning, IoT and other technologies that will help its customers—and Intuit itself—with new and better ways to flourish well into the future.

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